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Tracking gasSaturday, August 16, 2008
From podcasts to satellite radio, NASCAR and an energy-efficiency group are combining to offer tips on fuel economy. The Alliance to Save Energy launched its "Drive $marter Challenge" to save motorists money on fuel and reduce greenhouse gas emissions. As part of the challenge, the alliance's tips will be seen on the stock car association's TV reality show, "NASCAR Angels." In addition, humorous ads called "Honey I'm Home" and "Baby Talk" will run on the NASCAR Performance Live weekly radio show, and Sam Hornish Jr., who drives the No. 77 Mobil 1 Dodge in the Sprint Cup Series, will host seven podcasts. |
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